For Cannes 2025, Magnite hosted an exclusive brand experience aboard a yacht in the heart of the harbor. The project was conceived as a refined, immersive environment that combines hospitality, brand presence, and meaningful interaction within a premium maritime setting.
The goal was to create a space that feels both relaxed and purposeful — enabling conversations, networking, and brand storytelling in an atmosphere that reflects Magnite’s position within the international media and technology landscape.
The design concept focused on translating Magnite’s brand identity into a spatial experience that blends seamlessly with the yacht’s architecture. A calm, blue-toned color palette, soft textiles, and custom branding elements were used to create visual continuity between interior and exterior areas.
Lounge zones, seating areas, and social touchpoints were carefully arranged to encourage exchange while maintaining unobstructed views of the harbor. Branded surfaces, subtle graphic elements, and curated details ensured a strong brand presence without overwhelming the environment.
The overall layout was designed to support fluid movement across decks, allowing guests to experience the space naturally throughout the event.
The final setup delivered an elegant and inviting brand environment that stood out through atmosphere rather than spectacle.
By combining thoughtful spatial planning, high-quality materials, and a clear design language, the yacht became a memorable setting for conversations and connections during Cannes 2025.
The result is an experiential brand space that strengthens Magnite’s identity, supports meaningful engagement, and leaves a lasting impression within an exclusive international event context.
